| Title: | Changing attitudes to condoms through advertising |
| ISSN/ISBN: | 0309-1112 (Print) 0309-1112 (Linking) |
| Abstract: | "Advertising of condoms is beset with problems; 6% of adults oppose it, although 50% thought it a good idea. Despite the Government's AIDS campaign, condom use grew by only 20% in 1987. Of 16- to 34-year old people only 1 in 6 use them. People in the UK, even those at most risk (the under-21s) do not feel threatened by AIDS because they think it only affects high-risk groups, despite the fact that 308 heterosexual people in England, Wales and Northern Ireland tested positive for HIV antibodies in Dec. 1987. Advertising condoms is particularly difficult because they embarrass people. People do not like to use them because they disrupt sex and lessen the enjoyment. People feel awkward about buying them and disposing of them. People also feel that they reduce love to mere sex. One advertising agency tackled the problem by devising television commercials that were short, clear, practical, humorous and humane. The strategy apparently worked; 35-40 million Mates condoms were sold by the end of 1987. eng" |
| Keywords: | *Acquired Immunodeficiency Syndrome Adolescent *Advertising *Behavior *Communication *Condoms *Contraception Decision Making Developed Countries Disease Economics England Europe Family Planning Services *HIV Infections Health Planning *Information Service; |
| Notes: | "MedlineTwivy, P eng England 1988/01/01 Fam Plann Today. 1988:4" |
